junglee.com is riding
high on Satyamev Jayate
A very
recent example of a smart branding effort by jungle.com, an e-commerce website,
which offers a long range of products. Jungle.com has smelled an early
opportunity in the form of Satyamev Jayate, a weekly show of super star Amir
Khan. With this show, Amir and the production team of Satyamev Jayate is trying
to explore some of the major problems of Indian society, in front of the mass
media and the citizens. They are not just trying to explore it, but going
forward, they are making efforts of providing a solution too. The program has
been hugely appreciated so far, by the people and the media. Also they are
getting a tremendous response from the public. People are getting engaged with
this revolution. The Satyamev Jayate team is providing several ways to the
people for contributing their efforts and views, via SMS, via Phone, via
letter, internet, social media etc.
Above of this,
Satyamev Jayate has made a website for direct involvement of the people. On the
website, they have provided the mass to share their words, people can write
their view, and people can drop their voice & video recordings.
Junglee.com
has smelled the success of this program earlier, and hence they got themselves
engaged with this program. Janglee.com has got a space on the Satyamev Jayate
website, where they are asking for a click from the mass. On every click
jungle.com will contribute some amount to the NGO of the related program. When
a user clicks, they land on jungle.com website, and if further they make any
purchase, jungle.com increases the contribution money.
Now, isn’t
this a great way of doing branding, as the number of traffic will increase day by
day.
