A very very……very intelligent way of Branding

junglee.com is riding high on Satyamev Jayate

A very recent example of a smart branding effort by jungle.com, an e-commerce website, which offers a long range of products. Jungle.com has smelled an early opportunity in the form of Satyamev Jayate, a weekly show of super star Amir Khan. With this show, Amir and the production team of Satyamev Jayate is trying to explore some of the major problems of Indian society, in front of the mass media and the citizens. They are not just trying to explore it, but going forward, they are making efforts of providing a solution too. The program has been hugely appreciated so far, by the people and the media. Also they are getting a tremendous response from the public. People are getting engaged with this revolution. The Satyamev Jayate team is providing several ways to the people for contributing their efforts and views, via SMS, via Phone, via letter, internet, social media etc.

 Above of this, Satyamev Jayate has made a website for direct involvement of the people. On the website, they have provided the mass to share their words, people can write their view, and people can drop their voice & video recordings.

Junglee.com has smelled the success of this program earlier, and hence they got themselves engaged with this program. Janglee.com has got a space on the Satyamev Jayate website, where they are asking for a click from the mass. On every click jungle.com will contribute some amount to the NGO of the related program. When a user clicks, they land on jungle.com website, and if further they make any purchase, jungle.com increases the contribution money.

Now, isn’t this a great way of doing branding, as the number of traffic will increase day by day.